The poster embraces dawn; the dawn of a new day, a new life, a new time. The Finnish word “kajastus” translates to "dawn" or "daybreak". It represents new beginnings, hope and renewal – the very thing the Paimio Sanatorium was built to embody.
Using the iconic colours and shapes of the sanatorium’s architecture, I created a calm yet vibrant artwork that evokes the feeling of a positive change, the promise of something better in the horizon. The healing effect of fresh air and daylight sifting through an open window.
Using the iconic colours and shapes of the sanatorium’s architecture, I created a calm yet vibrant artwork that evokes the feeling of a positive change, the promise of something better in the horizon. The healing effect of fresh air and daylight sifting through an open window.